Welcome to Alkali's first edition of The Catalyst™, our company's first ever "Change Letter". You might be asking yourself, "Self, what is a Catalyst, what is a "Change Letter" and why the heck is my insurance agent sending me fifty cent science words? LOL...Don't worry, you are not alone, I was asked the same question by a valuable Team Member when I made the name choice announcement. And here is my answer: When we started Alkali in the guest bedroom of our small 3 bedroom house, the goal wasn't to sell a lot of insurance policies; we weren't against it, but it was never the goal. We saw confusion, chaos, and insanity in both our culture and our industry and although our calling wasn't the ministry, we wanted to do something positive where we could live out our values.

So we have done our best to do everything backwards and upside down since that point. We partnered with Dave Ramsey when no one really knew who Dave Ramsey was because we believed in what he was doing and wanted to be a part of setting people free. We set up our Unique Process, The Empowered Advantage™ where we educate our clients instead of "selling" them, tell people when we are not their best option, and pay our consultants on a per client basis instead on a % of premium sold to ensure that you always come first not because it makes us more profitable, it doesn't, but because it is the right thing to do. You see for us it's been about helping people from the beginning, not selling insurance; that's just a "cool" byproduct. So why not have a newsletter that is about more than what products we sell?

Our promise to you:

We will not "over do it."  We are all too busy, get too much email, and don't have time for any more “junk;” The Catalyst™ Change Letter will be short, impactful, interesting, and if we get it right, fun to read.

If you have any story ideas or feedback, please let us know. After all, you are the reason we are here!

Enjoy!